Email Marketing for Food & Bev

Your Emails
Should Make
Them Hungry.

Subject lines that cut through lunch-rush chaos. Flows that turn one-time Uber Eats orders into weekly regulars. We write the emails your customers actually open.

Scroll
Scene Two — The Inbox

Real subject lines.
Real open rates.

Every line below was written by Drip for an actual food or beverage brand. Hover to see the numbers.

Inbox — 6 campaignsAvg 66% open
Fuego Supply Co.· Hot Sauce · DTC

🔥 Last 48 hrs. The Reaper batch is almost gone.

We bottled 200 units. 140 are already spoken for.

71% open
+$18K
Little Grain Bakery· Bakery Chain · 8 Locations

Your Tuesday croissant is getting cold.

We pulled it at 6:14am. It's been waiting since.

64% open
+$9K MRR
Altitude Brew Co.· Craft Brewery · Colorado

The drop you've been texting us about. It's live.

Tuesday 6pm. Hazy IPA collab with Ojai Pixie tangerines.

68% open
$31K / drop
Vivid Functional Bev· CPG · Subscribe & Save

We noticed you skipped last month. No judgment.

Here's what changed in the formula. And a reason to stay.

58% open
+34% reactivation
Mama Luca Restaurant Group· Restaurant · 12 Locations

You haven't been in since October. Table's yours.

No reservation needed. Just show this. Expires Sunday.

62% open
+$41K / campaign
Ember Ramen· QSR · Single Location

Cold outside. Broth's been going since 4am.

Tonkotsu, miso, and today only — black garlic shoyu.

74% open
+$6.2K
Written by Drip · 2024–2026I want emails like these →
66%
Average open rate across all campaigns
vs. 21% industry average
$2.4M
Revenue attributed to Drip emails in 2025
across 34 active brands
12×
Average return on email spend
measured over 90-day window
Scene Three — Case Studies

Brands that stopped
leaving money unread.

Rows of artisan hot sauce bottles on a dark wooden shelf with dramatic lighting
01
DTC Hot Sauce · Shopify Plus

Fuego Supply Co.

A two-person operation bottling small-batch hot sauce in Austin. They had 14,000 subscribers and a 12% open rate. We rewrote every flow from scratch.

Annual email revenue+$240K
Open rate on launch drops71%
Subscribe-to-purchase rate3.4×
What we built

Welcome series · Drop announcement flows · Win-back sequence · Post-purchase upsell

Fresh croissants and pastries arranged on a marble counter in warm bakery lighting
02
Bakery Chain · 8 Locations

Little Grain Bakery

Eight locations, zero email strategy. Customers visited once and vanished. We built a retention engine that made regulars out of first-timers.

Monthly recurring email revenue+$9K
Average open rate64%
Visit frequency increase2.1×
What we built

Location-specific campaigns · Loyalty nudge flows · Seasonal drops · Lapsed customer recovery

Colorful functional beverage cans arranged on ice with vibrant neon lighting
03
CPG · Subscribe & Save

Vivid Functional Bev

Subscribe-and-save numbers were flatlining. Churn was outpacing acquisition. We built a retention playbook that turned cancellations into conversations.

Subscriber reactivation+34%
Churn rate reduction−28%
ARR protected via flows$1.8M
What we built

Cancellation-save flow · Pause nudge sequence · Formula update campaign · Referral trigger

Scene Four — The Flow

From first open
to forever customer.

Scroll through the anatomy of a Drip welcome series. Each node lights up as you move through it — like reading a comic strip.

Day 0

Welcome

Sent within 8 minutes of signup

74%open rate
🔥
Day 2

Brand Story

Who made this. Why it matters.

61%open rate
Day 5

Social Proof

3 real customers. Real meals. Real words.

58%open rate
🎯
Day 9

First Offer

Not a coupon. A reason to come back.

52%open rate
👀
Triggered

Browse Abandon

Triggered. Personal. Not creepy.

48%open rate
💜
Day 90

Win-Back

"We noticed you've been quiet."

34%reactivation

Every flow is built from scratch for your brand. No templates. No copy-paste. No "blast and pray."

Build my flow →
Scene Five — Let's Work

Let's Fill
This.

Your free email audit is a real analysis — not an automated report. We look at your flows, your subject lines, and your revenue gaps. Then we tell you exactly what we'd fix.

Your free audit includes
Flow-by-flow teardown of your current sequences
Subject line grade with 3 rewrites
Revenue gap estimate (what you're leaving unread)
Priority fix list — what to do first
See the full case studies first

Get Your Free Email Audit

3 fields. No pitch call. No obligation.

No pitch call. No spam. Just a real audit from a real human who's read 10,000 food brand emails.